Things You Need To Know About Image SEO

Whether you are a blogger writing for an online blog or a newspaper, chances are you are going to find yourself in a position wondering if the blog post or article you are writing needs an image. Well, the answer of this question is always a ‘YES’. With the help of an image, you will not only be able to attract your viewers to the content you are writing but you will also be able to have SEO advantage.

In this article, we are going to discuss how images can help in the SEO of your blogs.

Always add images

You may have heard the saying, “A picture is worth a thousand words”. You may have written high quality content for your blog but you are always going to need to explain it with the help of pictures. A simple image related to your article will tell the viewers what your article is about. And if you add a flow chart or diagram, you will be able to elaborate things in better way.

Another reason you need to add images to the blog posts is that visual search is getting more important. People also search images to find the information. This is where the SEO of images get really important. It means that optimizing images on your blogs can help you get better and bigger traffic to your website.

A brand new interface was introduced in the Google Images quite recently. This interface used several filters which could help in the searching of images from different perspectives. Moreover, the new interface allowed users to see Meta data and even attribution. With these features, it becomes evident that Google is paying attention to making the images more valuable for the searchers.

Finding the right image

The best images are the original ones, i.e. the ones taken by you. Stock photos are not always ideal in this regard. You have to make sure that the image you have selected is relevant to your article. It needs to reflect the subject of your post. If you want to rank an image in Google, make sure that you have placed it in the top area of the post.

Instead of using stock photos, you can consider using other sources if you do not have your own original images. For this purpose, you can download images from Flickr which is a huge source of images available on the web.

SEO of your images

When it comes to SEO of your images, there are a few things that you are going to have to take into consideration. For instance, you will need to make sure that the images load faster when the pages load.  Reducing the size of the image is one of the options that you can consider. There are Wordpress plugins which can help you in optimizing the size of images. Moreover, you will need to use responsive images to make them fit in every screen size.

If you have worked with Wordpress, you may already have an idea about alt text and title text. These attributes can help you make the image searchable in Google. That’s where you can increase the traffic on your website.